There is no suggestion that innovative behaviour is limited to people who are devoted to creating businesses from scratch.  An entrepreneur, by definition, is innovative, a change agent who “creatively destroys” the status quo in a quest for new and better ways to satisfy consumers and create value.  Although it is true that an entrepreneurial personality is needed to start a business, this kind of behaviour is also essential in an established company that is fighting to keep its competitive edge.  Bill Gates would be in big trouble if he were the only entrepreneur working at Microsoft today.