Innovation

Innovative behaviour not limited to start-ups

There is no suggestion that innovative behaviour is limited to people who are devoted to creating businesses from scratch.  An entrepreneur, by definition, is innovative, a change agent who “creatively destroys” the status quo in a quest for new and better ways to satisfy consumers and create value.  Although it is true that an entrepreneurial personality is needed to start a business, this kind of behaviour is also essential in an established company that is fighting to keep its competitive edge.  Bill Gates would be in big trouble if he were the only entrepreneur working at Microsoft today.

Quickening innovation

Encourage and foster innovation and creativity throughout the organisation.  Doing something different requires the need for innovation within an organisation.  To help foster innovation, an organisation must ensure that risks are allowed and that employees who take them with the goal of improving organisational success are not blamed if they don’t work out. Strike a balance between accountability on the one hand and risk on the other.  Ensure that staff have an opportunity for development and to make their contribution.

The Customer Connection: The Global Innovation 1000

Booz Allen Hamilton’s annual study of the world’s largest corporate R&D spenders finds two primary success factors: (1) aligning the innovation model to corporate strategy; (2)listening to customers every step of the way.

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